Monday, November 12, 2012

THE CREATION OF THE LOGOS

















"The Classic"  by Andrew Di Pardo
           In 2009, while working on the early drafts of the Pilot, I decided that we should make a logo. I had this vision of our opening title sequence where fire would go across the screen like Ghost Rider on a bike and then light up like a match that says "LIFE IS HELL." So with that vision I told Aramis about the idea and he decided that he could make the logo on a business card program. So with his prototype that looked like a business rather than a show, I added fire all around the wording, at the top, the bottom, the sides, anywhere you could think of. It came out exactly the way I wanted it to. Aramis agreed at the time, but as of late hes had a change of heart.

"Hell in Heaven" by Andrew Di Pardo & Aramis Pacitto
       So in September 2012, with that change of heart, we decided to do many different variations of the logo. The first new logo was done by me, instead of Fire around the wording I had overcast clouds. But we decided after some input from my father that we should not have the creators names in the logo. So we re-did the overcast clouding and we still weren't satisfied. So we kept the cloud concept and added fire at the beginning and end of the logo. It became a fan favourite on Facebook. But Aramis wanted to do more. So we did, we did some with fire all around the wording and we did some with just the writing. The one with just the writing was made by Aramis its his personal favourite.As for the Life Will be Hell logos, those were all created by Aramis Pacitto. So I think I'll leave it to Aramis to talk about them.

- Andrew Di Pardo


"The New One" By Aramis Pacitto

"Death Trap" By Andrew Di Pardo & Aramis Pacitto

"Into the Fire" By Aramis Pacitto & Andrew Di Pardo

"Keeping it Simple (1)" By Andrew Di Pardo

     
"Keeping it Simple (2)" By Aramis Pacitto
"Life Will Be Hell" By Aramis Pacitto
"The New One" By Aramis Pacitto

"The Classic" By Aramis Pacitto